Formal education will make you a living; self education will make you a fortune. - Jim Rohn -
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Have you ever thought about changing your marketing approach? Have you thought about the consumer-generated advertising concept? Consumer-generated ads are gaining more and more prominence among leading brands around the...
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The only real training for leadership is leadership. - Anthony Jay -
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The digital world has made brand managers’ job a whole lot easier and much more complicated at the same time! Nowadays, Customers have access to tons of information. They are...
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It’s amazing how many cares disappear when you decide not to be something, but to be someone -Coco Chanel.
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They say that a picture tells a thousand words – and I am inclined to believe them. Even if your brand does not have the budget or the type of...
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Leadership is action, not position. ~ Donald H. McGannon
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Having your own blog is obviously of paramount importance for making your brand memorable in the digital world. How about partnerships? Should you look for famous bloggers willing to endorse...
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Surround yourself with sceptics, not true believers who tell you what you want to hear. Demand that your gatekeepers be truth tellers, too, and that they push back whenever they...
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Today, most Advertising efforts have been designed to do serve a primary purpose –that’s to communicate and sell your product. But how do you do it cleverly? Well, there are...
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