They say that a picture tells a thousand words – and I am inclined to believe them. Even if your brand does not have the budget or the type of product that would benefit from a movie or televised advertisement, that doesn’t mean that it can’t find its place using a still image. Pictures are […]
Surround yourself with sceptics, not true believers who tell you what you want to hear. Demand that your gatekeepers be truth tellers, too, and that they push back whenever they see a lapse in judgment on your part. ~David F. D’Alessandro
Today, most Advertising efforts have been designed to do serve a primary purpose –that’s to communicate and sell your product. But how do you do it cleverly? Well, there are a few different techniques being bandied about, but the one that we are going to focus on today is targeting your consumers through what is […]