Archive

Imagine that you are sitting at your everyday desk and reflecting on the status of your BRAND and your recent marketing activities. You might have mixed feelings …

Everything is evolving around us, and so do brands. Some people might get confused or in some cases they still carry with them old and classical definitions about brands! Here, I give you a top-level summary about some updated definitions and meaning regarding the word ‘Brand’ that might add value to your journey of success.

Thomas Edison was a creative genius, no doubt in that, and he had a tremendous success. However, his inventions did not take off until he applied some marketing principles that contributed to his significant success. Even though one of his initial inventions was considerably needed at that time, it was a flop. During 1869, he […]

Crafting a compelling brand positioning statement is one thing, and communicate it effectively is another thing. Almost, every business has a potential of having an attractive brand positioning statement, but not every business is able to utilise that crucial statement in an optimum way. Not to mention many brands have failed dramatically in educating/informing their […]

Have you taken the necessary steps toward immersing people into your brand? Are you giving them reasons to be obsessed with your story? Are you really creating your brand story or do people create that on your behalf? Storytelling strategy is so powerful, especially in brand communication and so contagious to a degree that can’t […]

Have you ever thought that your branding, marketing or business strategies are hitting the wall? Have you ever been told that you should think outside the box?  Do you remember that moment when you said ‘How on earth did our competitor came up with this new and unique idea?’ Surprisingly, there are many reasons for that. […]

Following our MindSet Series of The Brand Strategist, we are bringing the attention here toward the entrepreneurial mindset. Indeed, there are endless reasons for anyone involved in the brand management, marketing and branding processes to have an entrepreneurial mindset and/or background, to execute their plans and strategies effectively and efficiently. Yet, we are going to [...]

Following The Brand Strategist MindSet Series, we’ve summarised for you some major innovation principles that could help you shaping your brand management efforts in a strategic and effective way. Of course, the degree of emphasis on each principle depends heavily on the type and niche of your brand, i.e. industry, size of the brand, type […]

Innovation, Entrepreneurship and Intrapreneurship Dimensions As brand marketers and strategists, there are different key concepts we need to nurture in our minds in order to position ourselves among the elite experts inside the segment we serve. Here, in this chapter of The Brand Strategist MindSet we are going to focus on the innovation, entrepreneurship and […]

Once upon a time, Steve Jobs summarised a big part of the Marketing Philosophy in 1 Minute ! Enjoy