Archive

Have you ever thought about changing your marketing approach? Have you thought about the consumer-generated advertising concept? Consumer-generated ads are gaining more and more prominence among leading brands around the world. When executed right, consumer-generated advertising is powerful enough to taking brand-consumer relationships to a completely new level. The Rationale behind Selecting Consumer-Generated Ads The […]

They say that a picture tells a thousand words – and I am inclined to believe them. Even if your brand does not have the budget or the type of product that would benefit from a movie or televised advertisement, that doesn’t mean that it can’t find its place using a still image. Pictures are […]

Today, most Advertising efforts have been designed to do serve a primary purpose –that’s to communicate and sell your product. But how do you do it cleverly? Well, there are a few different techniques being bandied about, but the one that we are going to focus on today is targeting your consumers through what is […]

Did you know that approximately 93 percent of the most popular logos in the world have a simplified and stylised appearance? This is yet another confirmation that some of the best ideas are minimalist, clean and brilliant. Logo design is as important today, as it used to be two decades ago. Regardless of modern branding […]

Tried YouTube advertising as a way to make your brand more popular? Felt disappointed with the result? You are not alone. According to Forbes, most YouTube users skip ads. People have been exposed to commercial messages on social media, in blogs, in their email accounts and in the films that they stream online. It’s easy […]

Crafting a compelling brand positioning statement is one thing, and communicate it effectively is another thing. Almost, every business has a potential of having an attractive brand positioning statement, but not every business is able to utilise that crucial statement in an optimum way. Not to mention many brands have failed dramatically in educating/informing their […]