Archive

The digital world has made brand managers’ job a whole lot easier and much more complicated at the same time! Nowadays, Customers have access to tons of information. They are bombarded with hundreds of marketing messages on a daily basis. Take the US market as an example and you will find that businesses have spent […]

They say that a picture tells a thousand words – and I am inclined to believe them. Even if your brand does not have the budget or the type of product that would benefit from a movie or televised advertisement, that doesn’t mean that it can’t find its place using a still image. Pictures are […]

Today, most Advertising efforts have been designed to do serve a primary purpose –that’s to communicate and sell your product. But how do you do it cleverly? Well, there are a few different techniques being bandied about, but the one that we are going to focus on today is targeting your consumers through what is […]

Online reputation is one of the most important things for many brands interested in boosting targeting, getting a high ROI and making the most of their web-based presence. 82% consumers rely on online user-generated reviews when making buying decisions. Prior to making a decision about a product, 30% of people spend a few hours on […]

Did you know that approximately 93 percent of the most popular logos in the world have a simplified and stylised appearance? This is yet another confirmation that some of the best ideas are minimalist, clean and brilliant. Logo design is as important today, as it used to be two decades ago. Regardless of modern branding […]

Tried YouTube advertising as a way to make your brand more popular? Felt disappointed with the result? You are not alone. According to Forbes, most YouTube users skip ads. People have been exposed to commercial messages on social media, in blogs, in their email accounts and in the films that they stream online. It’s easy […]

In today’s rapid online world, your brand has few seconds to make its first impression. Content marketing strategy considered being a powerful way to server that purpose. It could act as …

Social Media has transformed the way we look at the internet today. There are more ways than ever to connect with friends and family worldwide, sharing movements, pictures and, of course, 140 characters about how you are feeling. However…

Have you taken the necessary steps toward immersing people into your brand? Are you giving them reasons to be obsessed with your story? Are you really creating your brand story or do people create that on your behalf? Storytelling strategy is so powerful, especially in brand communication and so contagious to a degree that can’t […]