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Today, most Advertising efforts have been designed to do serve a primary purpose –that’s to communicate and sell your product. But how do you do it cleverly? Well, there are a few different techniques being bandied about, but the one that we are going to focus on today is targeting your consumers through what is […]

Everything is evolving around us, and so do brands. Some people might get confused or in some cases they still carry with them old and classical definitions about brands! Here, I give you a top-level summary about some updated definitions and meaning regarding the word ‘Brand’ that might add value to your journey of success.

Crafting a compelling brand positioning statement is one thing, and communicate it effectively is another thing. Almost, every business has a potential of having an attractive brand positioning statement, but not every business is able to utilise that crucial statement in an optimum way. Not to mention many brands have failed dramatically in educating/informing their […]