Archive

They say that a picture tells a thousand words – and I am inclined to believe them. Even if your brand does not have the budget or the type of product that would benefit from a movie or televised advertisement, that doesn’t mean that it can’t find its place using a still image. Pictures are […]

Crafting a compelling brand positioning statement is one thing, and communicate it effectively is another thing. Almost, every business has a potential of having an attractive brand positioning statement, but not every business is able to utilise that crucial statement in an optimum way. Not to mention many brands have failed dramatically in educating/informing their […]

Have you taken the necessary steps toward immersing people into your brand? Are you giving them reasons to be obsessed with your story? Are you really creating your brand story or do people create that on your behalf? Storytelling strategy is so powerful, especially in brand communication and so contagious to a degree that can’t […]