Have you ever thought about changing your marketing approach? Have you thought about the consumer-generated advertising concept? Consumer-generated ads are gaining more and more prominence among leading brands around the world. When executed right, consumer-generated advertising is powerful enough to taking brand-consumer relationships to a completely new level. The Rationale behind Selecting Consumer-Generated Ads The […]
The digital world has made brand managers’ job a whole lot easier and much more complicated at the same time! Nowadays, Customers have access to tons of information. They are bombarded with hundreds of marketing messages on a daily basis. Take the US market as an example and you will find that businesses have spent […]
They say that a picture tells a thousand words – and I am inclined to believe them. Even if your brand does not have the budget or the type of product that would benefit from a movie or televised advertisement, that doesn’t mean that it can’t find its place using a still image. Pictures are […]
Having your own blog is obviously of paramount importance for making your brand memorable in the digital world. How about partnerships? Should you look for famous bloggers willing to endorse your products? Should you pay for such services? Did you know that almost 70 per cent of internet users prefer to learn about products and […]
No doubt that most marketers want to have their brand as the foremost in the mind of their consumers when it comes to purchase decisions related to the category of their brands. One way to achieve that is through a well-structured Brand equity model that could bring you positive strategic returns. For example; an Armani wristwatch […]
In today’s rapid online world, your brand has few seconds to make its first impression. Content marketing strategy considered being a powerful way to server that purpose. It could act as …
Social Media has transformed the way we look at the internet today. There are more ways than ever to connect with friends and family worldwide, sharing movements, pictures and, of course, 140 characters about how you are feeling. However…
As an elite brand marketer, you need to learn what consumers know about your brand and its products to make informed strategic positioning decisions. As implied in my Brand letter! Marketers have to …
Imagine that you are sitting at your everyday desk and reflecting on the status of your BRAND and your recent marketing activities. You might have mixed feelings …
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