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Today, most Advertising efforts have been designed to do serve a primary purpose –that’s to communicate and sell your product. But how do you do it cleverly? Well, there are a few different techniques being bandied about, but the one that we are going to focus on today is targeting your consumers through what is […]

Did you know that approximately 93 percent of the most popular logos in the world have a simplified and stylised appearance? This is yet another confirmation that some of the best ideas are minimalist, clean and brilliant. Logo design is as important today, as it used to be two decades ago. Regardless of modern branding […]

Have you taken the necessary steps toward immersing people into your brand? Are you giving them reasons to be obsessed with your story? Are you really creating your brand story or do people create that on your behalf? Storytelling strategy is so powerful, especially in brand communication and so contagious to a degree that can’t […]

Successful Brand-Consumer relationship evolved dramatically through time and it’s considered to be a crucial paradox in contemporary challenges facing brand marketers. Many decision makers have realised that they need to grow their brand in many directions, locally and/or globally, while at the same time, they needed to maintain a superior relationship with their brand community, […]