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Thomas Edison was a creative genius, no doubt in that, and he had a tremendous success. However, his inventions did not take off until he applied some marketing principles that contributed to his significant success. Even though one of his initial inventions was considerably needed at that time, it was a flop. During 1869, he […]

Have you ever thought that your branding, marketing or business strategies are hitting the wall? Have you ever been told that you should think outside the box?  Do you remember that moment when you said ‘How on earth did our competitor came up with this new and unique idea?’ Surprisingly, there are many reasons for that. […]

Following our MindSet Series of The Brand Strategist, we are bringing the attention here toward the entrepreneurial mindset. Indeed, there are endless reasons for anyone involved in the brand management, marketing and branding processes to have an entrepreneurial mindset and/or background, to execute their plans and strategies effectively and efficiently. Yet, we are going to [...]

Innovation, Entrepreneurship and Intrapreneurship Dimensions As brand marketers and strategists, there are different key concepts we need to nurture in our minds in order to position ourselves among the elite experts inside the segment we serve. Here, in this chapter of The Brand Strategist MindSet we are going to focus on the innovation, entrepreneurship and […]