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Have you ever thought that your branding, marketing or business strategies are hitting the wall? Have you ever been told that you should think outside the box?  Do you remember that moment when you said ‘How on earth did our competitor came up with this new and unique idea?’ Surprisingly, there are many reasons for that. […]

Innovation, Entrepreneurship and Intrapreneurship Dimensions As brand marketers and strategists, there are different key concepts we need to nurture in our minds in order to position ourselves among the elite experts inside the segment we serve. Here, in this chapter of The Brand Strategist MindSet we are going to focus on the innovation, entrepreneurship and […]