Archive

The digital world has made brand managers’ job a whole lot easier and much more complicated at the same time! Nowadays, Customers have access to tons of information. They are bombarded with hundreds of marketing messages on a daily basis. Take the US market as an example and you will find that businesses have spent […]

No doubt that most marketers want to have their brand as the foremost in the mind of their consumers when it comes to purchase decisions related to the category of their brands. One way to achieve that is through a well-structured Brand equity model that could bring you positive strategic returns. For example; an Armani wristwatch […]

Social Media has transformed the way we look at the internet today. There are more ways than ever to connect with friends and family worldwide, sharing movements, pictures and, of course, 140 characters about how you are feeling. However…

Everything is evolving around us, and so do brands. Some people might get confused or in some cases they still carry with them old and classical definitions about brands! Here, I give you a top-level summary about some updated definitions and meaning regarding the word ‘Brand’ that might add value to your journey of success.

Thomas Edison was a creative genius, no doubt in that, and he had a tremendous success. However, his inventions did not take off until he applied some marketing principles that contributed to his significant success. Even though one of his initial inventions was considerably needed at that time, it was a flop. During 1869, he […]

Have you taken the necessary steps toward immersing people into your brand? Are you giving them reasons to be obsessed with your story? Are you really creating your brand story or do people create that on your behalf? Storytelling strategy is so powerful, especially in brand communication and so contagious to a degree that can’t […]

Once upon a time, Steve Jobs summarised a big part of the Marketing Philosophy in 1 Minute ! Enjoy