Surround yourself with sceptics, not true believers who tell you what you want to hear. Demand that your gatekeepers be truth tellers, too, and that they push back whenever they see a lapse in judgment on your part. ~David F. D’Alessandro
Everything is evolving around us, and so do brands. Some people might get confused or in some cases they still carry with them old and classical definitions about brands! Here, I give you a top-level summary about some updated definitions and meaning regarding the word ‘Brand’ that might add value to your journey of success.