Imagine that you are sitting at your everyday desk and reflecting on the status of your BRAND and your recent marketing activities. You might have mixed feelings ...
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Richard Branson, Robert Townsend, Douglas MacArthur, Stephen R. Covey and Ted Turner
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Thomas Edison was a creative genius, no doubt in that, and he had a tremendous success. However, his inventions did not take off until he applied some marketing principles that...
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Crafting a compelling brand positioning statement is one thing, and communicate it effectively is another thing. Almost, every business has a potential of having an attractive brand positioning statement, but...
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Do not go where the path may lead. Go instead where there is no path and leave a trail… ~ Ralph Emerson
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Have you taken the necessary steps toward immersing people into your brand? Are you giving them reasons to be obsessed with your story? Are you really creating your brand story...
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Have you ever thought that your branding, marketing or business strategies are hitting the wall? Have you ever been told that you should think outside the box? Do you remember...
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Following The Brand Strategist MindSet Series, we've summarised for you some major innovation principles that could help you shaping your brand management efforts in a strategic and effective way. Of...
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