Innovation, Entrepreneurship and Intrapreneurship Dimensions As brand marketers and strategists, there are different key concepts we need to nurture in our minds in order to position ourselves among the elite...
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Once upon a time, Steve Jobs summarised a big part of the Marketing Philosophy in 1 Minute ! Enjoy
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Successful Brand-Consumer relationship evolved dramatically through time and it’s considered to be a crucial paradox in contemporary challenges facing brand marketers. Many decision makers have realised that they need to...
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